DePuy Synthes

Staying ahead of competitors—without sacrificing brand identity.

After realizing its internal design department lacked the bandwidth to complete projects quickly enough, one of the world’s largest orthopedic engineering companies partnered with Orange Marketing Group to ensure efficient production of high-quality promotional tools and resources.

About the client

As a world-renowned orthopedic firm, the client boasts a strong industry reputation, providing health systems with leading technologies that drive exceptional patient care. Each department within the organization must maintain excellence to align with the client’s global brand. The client’s design team was overwhelmed with promotional projects for both existing products and future launches. Internal staff couldn’t keep up with the demand, so they consulted external partnership options. The client needed a seasoned designer and committed project manager to produce assignments efficiently—but they weren’t just concerned with processes; they also needed a team of people to exercise innovation and creativity within strict brand guidelines.

After learning of Orange Marketing Group’s experience with other industry-leading orthopedic companies, the department manager reached out to Orange for a meeting.

the solution

Before starting work, Orange’s CMO and senior designer met with the client’s director and senior manager to provide examples of previous experience, discuss expectations, and review workflows and processes. The client required an adaptable partner—someone who could change directions as necessary, prioritize well, and produce projects quickly.

In the initial meetings, the client saw that Orange was accomplished in the orthopedic space. Its team had a history of being responsive to clients’ needs, consistently delivering on time and under budget. Orange’s workflows eliminated communication barriers and ensured that clients’ requests were immediately relayed to designers and presented for approval within hours.

The client worked closely with Orange’s CMO to submit design projects, which were moved through Orange’s project management process and assigned to a dedicated designer for a rapid turnaround. Almost immediately, the client saw a significant reduction in project delivery times and costs. Orange Marketing Group produced results in 72 hours or less—and most projects were supplied within 48 hours of their assignment from the client, leading to a more aggressive rollout schedule for the client’s partners and regional sales teams.

Today, Orange continues to consistently deliver superior design work for the client’s existing technologies, product updates, and launches.