You have a product or a service you want to sell. But who’s going to buy it?
If you don’t have an image in your head of your ideal buyer, your entire marketing strategy might be dead in the water. It’s impossible to set benchmarks, determine messaging, or plan campaigns before you’ve created a buyer persona. Fortunately, our team at Orange Marketing Group is here to help you out. Sometimes the best way to understand what to do is to first understand what not to do.
Read our white paper to learn four key mistakes to avoid, along with accompanying tips for landing the right audience.