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CRUFT

Supercharge Your Marketing

Cruft. It is useless information; it is defective code; it is wasted space.

It is… the opposite of what’s in this book―but we thought the title might catch your eye. In reality, this book is designed to help humans (that’s you!) get rid of your cruft. When you’re creating a marketing campaign, launching a new product, or designing a website, you might be tempted to do too much―which results in wasted resources, scope over runs, and a dysfunctional strategy.

Cruft is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands―and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.

The better question is,

“What do you need?”

With more than 50 years of combined experience, our team of strategic thinkers and visionary creators has worked with international corporations and local businesses alike to build comprehensive, personalized marketing strategies that expand brand awareness and increase revenue.

MAKE A PLAN

EXECUTE AND DELIVER

TELL VISUAL STORIES

MAKE EVERYTHING DIGITAL

MAKE A PLAN

Strategic marketing relies on in-depth research and analysis to create long-term goals and objectives. Done the Orange way, marketing involves a clear view of the big picture—and a detailed roadmap to get you there. We don’t waste your time and money on consulting games. You can’t be successful without a plan. Orange will develop one that works.v

TELL VISUAL STORIES

Long before we had the written word, we used images and signs to tell complex tales, create maps of the world, and move entire people groups from point A to point Z. Nothing has changed—except our tools are more robust, our designers are more creative, and the people group is your entire universe.

EXECUTE AND DELIVER

Inbound marketing—aka human-to-human marketing—is the only way to overcome the noise of traditional sales techniques. Instead of shameless self-promotion and cold-calling, our services involve forming a connection with people, identifying their needs, and solving their problems. Building a personalized experience removes barriers and creates a seamless connection to your sales team.

MAKE EVERYTHING DIGITAL

All communication has gone digital. Social media, email, text, blogs—everything. Your company must think digitally. We can come alongside you to tie all of your marketing efforts together with a digital strategy that will streamline your journey to success.